When thinking about your customer base, it’s important to consider who your customers will be, what services they’ll need and how you will provide them. Identifying your target customer base from the outset can help you avoid a few headaches down the road! There might be a particular industry or group of professionals that you’re familiar with from past experience, such as IT contractors or marketing freelancers, or you might have a preferred type of business to work with (e.g. However, it’s important to take the time to write a business plan and consider some important strategic questions before you get started: Who will your customers be? Starting your own bookkeeping business is an exciting prospect and it might be tempting to jump right in. Meanwhile, communication tools such as video calling and instant messaging apps, mean that 'virtual bookkeepers' (as they are sometimes known) can maintain the important human element of their businesses while working with their clients in this new way. With the software automating many of the most time-consuming tasks, such as reconciling bank transactions and running payroll, bookkeepers in the digital age have more time to take on new clients, provide enhanced services or to simply relax. The emergence of online bookkeeping software like FreeAgent has transformed the bookkeeping industry in the last decade, with bookkeepers now able to manage a business’s finances from almost any location. The role of a bookkeeper in the digital age Whether you’re at the beginning of your bookkeeping career or you’re thinking of making the switch to self-employment, this guide will help you get to grips with starting a bookkeeping business. Self-employment is fast becoming a popular career choice for bookkeepers.
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